VisionAt Cott, we believe that success is achieved by maintaining a disciplined focus on just a few critical things. To help us further strengthen our category leadership position in private label beverages and earn our customers’ trust as their preferred private label beverage supplier, we concentrate on our simple “Four Cs” framework of:

  • Customers
  • Cost
  • Capex
  • Cash flow


Cott employees are united by a single, unifying core value – to think and act as owners. We think and act as if Cott's resources and reputation were our own. This guides our decision-making and our relationships with customers, consumers, suppliers and the communities in which we operate.


Cott Priorities:

  • Low Cost Producer– Always look for opportunities to control the “Four Cs”
  • Customer Focused– Focus on providing exceptional customer service to our internal and external customers
  • Drive Innovation– Drive new ideas, improvements and focus on finding solutions
  • Win As A Team– Support and work well with others. Take ownership for team results.


By following these principles and guidelines, Cott will continue to build and grow its foundation of a winning, high-performance company.